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What is the reason behind the rapid growth of digital marketing in India?


Over these few years we have witnesses the rapid growth of digital marketing in India. More agencies have opened up, more businesses are using it, more are inquiring about it which only points to the reason behind its importance. So, what makes this field so important? The answer lies in the one pervasive network, the internet which has dominated a huge part of the global population. Hence, digital marketing is also called as internet marketing.


This internet marketing has hence opened up possibilities once thought impossible. 40% of the global population are in it giving yet more growth in technological advancements. One of the reasons why digital marketing in India has also grown is because technology is a huge part of our forte. It has become one of the key elements of economical growth. Ranking 3rd among the most attractive investment destinations for technology transactions in the world. And also topping as the top exporter of Information and Communication technology services.

Which brings us back to the growth of digital marketing in India. Digital marketing in simple terms means promoting goods online. The increasing amount of the internet, smart phone have made connecting with businesses anytime and anywhere easier. And digital marketing leads the way to it, because its methods and types know just when and how to target the audience such as SMM, Email marketing etc etc. With digital marketing you can target specific demographics and details of the various platform it covers.

Digital marketing such as Social media marketing makes use of the time you spend online. You can customize, personalize methods to target the audience exclusively and build a strong foundation. Because when you engage with the audience you build trust, relationship, credibility and open more doors for a wider audience.

The vastness of this field has not only helped business, it has also helped create one. With expertise in digital marketing in India you can become a blogger, vlogger and earn income posting content through advertising and affiliate marketing strategies or with Adsense. You can also choose to be a digital marketing strategist or an executive, an SEO analyst, a Social media specialist or a web analyst. Digital marketing in India hence has benefited both the giver and the takers.

All businesses regardless of their size have a share in the same platform with digital marketing. Because platforms such as social medias come absolutely free. You can hence engage the customers, increase sales, traffic and conversion.

Having a website can also enrich and give you access to the mass market with the benefit of a lower cost or a reduced cost. Techniques such as SEO’s or PPC’s ranks you higher also give your website an instant result. In addition web matric tools such as web analytics that keep track of your business. You hence get the tangible proof of the real data. You can now know the status of your ROI and which better strategies or campaigns to promulgate further.

There is hence no reason for digital marketing in India to not grow. It is a must-do! Make your business witness change today, make use of the prevailing digital marketing in India. Or simply contact WeCart Online Solutions to do it for you.



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  • What to sell on my e-commerce website? | April 14, 2018

    […] What is the reason behind the rapid growth of digital marketing in India? […]

    • admin
      admin | April 16, 2018

      India is developing similarly people are getting educated for digital marketing needs .
      We too are taking digital marketing awareness classes here in WeCart.

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