The different types of Digital Marketing by Digital marketing company
For a multitude of reasons people have shifted their focus from the
physical marketing to a digital-one ever since the latter’s
development in around the 1990’s and 2000’s. The reasons could be
numerous such as convenience, time-saving factor, the efficiency
that is to name a few from the dozens and dozens. Digital marketing
in this happening world is a term that it often not missed; people
have come to understand it as a type of marketing of products or
services using the digital technologies mainly on the internet through
the ubiquitous tools. Like any other services, digital marketing too
has different types and we will be discussing them shortly down
below; the first being
Search engine optimization is the one, main reason as to why you
find what you need, want, on the internet. However, in this
ferociously competitive-marketing world to remain in position
becomes imperative and as such SEO’s main goal is to get you higher
up in the search engines of Google, Bing etc. It unlike other
marketing is an essentially long term in the organic listings and is
solely dependent on Content Marketing.
Pay per click Advertising (PPC):
In a world of digitalised marketing placing advertisements in the right
site at the right time can be hugely beneficial for your future
growth.PPC unlike SEO is short-term, they simply pay the search
engines directly to be up there where customers are likely to click.
Their existence will wane once you stop paying to the sponsored
links in Google searches, Yahoo or Bing
As the name suggests, this marketing is all about getting exposed. It
is about making the new businesses known to the public in all the
What other way is more convenient than taking advantage of the
existing different social medias such as Facebook, Twitter, LinkedIn
etc for exposure. This is unlike the earliest digital marketing, more
commonly known as e-mail marketing which is personalised or
targeted. Social Media Marketing serve as the best platform in
getting involved to the happening conversations of the customers
which are responsible for making the social media marketing run.
Without the content the website would cease to exist and content
marketing makes sure that does not happen by mixing all the great
contents to your website, SEO, PR and Social media marketing. It
sums up the lots of the existence of digital marketing.
This marketing is a chance-taker because affiliate marketing is when
you let someone do the marketing for you. Profits for you and the
‘other’ are solely dependent on the bringing-in of sale by the ‘other’
This marketing you can say is hugely dependent on luck too and also
trying to keep in pace with the ‘in vogue’ of the current popular
areas as it will take the right people to make your aspired video a
success. This marketing of all is the riskiest but will also cause a big
spike to your website.
A new type of marketing where you drive your sales by striking a deal
with someone already known or recognised in the social platform
that bears influences on the customers. It can be celebrated
individuals or even instagrammers as it is the one social platform to
easily gain recognition.
Digital marketing for the most part is a coverall term for marketing
done digitally. To indicate that digital marketing is solely dependent
on the internet can be falsified as we have also have digital
marketing where promotions take place over text messaging. But
also, what will marketing be without competition and the hustle so
we can expect digital marketing for now to stay.