#Digital marketing has various directions in the internet.It can be really confusing deciding about how to promote your business amongst various digital marketing methods.
Every type of online marketing technique may seem to be relevant and productive for your business. But that does not go with every business. Different businesses have different niche which are to be promoted in different ways.
Here, we are going to discuss about 8 types of digital marketing services. Then, we can decide that which kind of digital marketing technique will proove to be the most productive for your business.
Various types of Internet marketing services are :-
1. SEO ( Search Engine Optimization )
Search engine optimization refers to the process of enhancing the ranking and visibility of a website in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In SEO We target different kinds of search, including image search, local search, video search, academic search and news search. Google, Bing, Yahoo
SEO is referred as of two types and both of them completly play a role in ranking of the website and webpage.It is done as on on page and off page website.
2 Advertisement ( PPC ). Pay Per Click
PPC is referred to as pay-per-click, a way of web promoting in which publicists are charged a cost each time when one of their advertisements is clicked. Basically, it’s a method for purchasing visits to your site, as opposed to endeavoring to “gain” those visits.
PPC is a standout amongst the most prevalent types of PPC. It places your website on the top of the search engines depending upon the various keywords or interests.
PR is act of increasing the online presence through building relationships with popular content writers , journalists.This helps to get press hits and highly performing backlinks on your website.
Public Relation increases trust , visibility and ROI of the website, futher which increases the credibility, conversion rate and brand quality in the online market.
- Social Media Marketing
Social media marketing is a process of generating traffic or attention through social media platforms. There are several social media platforms to generate targetted audiance . They are the best platforms nowadays to build an audiance in internet market because usage of social media platforms are on a hike from last 2 – 3 years and has a high rate of majority engaged into it.
facebook , twitter , Linked in , instagram etc
- Content Marketing
Content Marketing is a strategy based project in which engaging
So , there are three reasons why firm should prefer content marketing are :
1. growth in sales 2. Cost savings 3. Better and trusted costumers
Specifically, there are three key reasons — and benefits — for enterprises who use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Affiliate Marketing
Affiliate Marketing is a performance based business in which publisher promotes and directs traffic on the the other website further as a conversion is done , the affiliate is paid a certain amount of commission. The business has four different people involved: the vendor , the network , the publisher and the costumer.It needs regular time and engaging benefits in order to get benefit out of it.
7. Viral Marketing
Viral Marketing is a form of inducing websites or user to spread a message,release news to various websites. This can lead to create a potential growth of the message visibility. There are three types of Viral Marketing . the messenger , the message and the background.In order to do proper .Viral marketing needs proper groups of audiance and channels having an enthusianst interests.
8. Influence Marketing
Influence marketing is a process of generating an effective relation with influential people.This can lead to increase your visibilty.
Thus , leading to an increased visibility and trust in the eyes of the market.Thus it is an engaging method Online marketing services